Personal Brand Photography Reflects Your Type of Business and Your Unique Message
If you haven’t yet heard of personal branding photography don’t worry. It’s a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level.
Using photos to market and advertise your brand positions you as an expert in your field and it gives your clients a more authentic brand experience. Whether you’re a coach, online entrepreneur, influencer or speaker, beautiful, professional photography can really take your branding to the next level.
Personal branding photo sessions differ from a typical headshot/professional portrait session in several ways. With head shots/professional portraits, the focus is simply you, usually taken from the waist up. These professional portraits are incorporated into personal branding sessions, but they don’t stop there. I delve deep into not just who you are visually, telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless, and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand.
Personal branding sessions are more customized than a headshot/professional portrait. There are lots of factors to consider including the location(s), outfits, branding colors, your brand messaging, etc. Our pre-shoot experience will be more involved and in depth in the pre-planning stages. I will help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. Each brand is different, and each session personalized.
You will end up investing more into this type of session than you would with a headshot/professional portrait session. You’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these digital images, the end goal is to help you be more profitable in your business. Think this as a true investment of your brand.
HOW DO YOU KNOW IF YOU NEED A PERSONAL BRAND PHOTOGRAPHY SESSION?
Is a personal branding session right for you? How do you know if you need a personal branding session?
You should consider a personal branding session if:
- You own any kind of business.
- You’re the face of your brand and it is important for people to connect with you.
- Taking your business to the next level by stepping your visual branding matters to you.
- You want your ads to look fresh, polished, and professional.
BOOKING YOUR PERSONAL BRAND PHOTOGRAPHY PHOTO SHOOT
It’s always best to book your photo session in advance, especially if you are working towards a specific deadline. It’s also important to take into account the time required for photo selection and editing.
The Brainstorming Session
Once you’ve set a date for your photo session, we can begin brainstorming ideas. The photos from your personal branding session are very multi-purpose. They can be used for your website, promotional materials, blogs, ads, social media, headers, banners and more. That’s why planning and analyzing is so important. Knowing where and how you want to use your images will help me understand whether you’ll require vertical, horizontal, or square images for Instagram. If you will want to use text across any of your images, please let me know so that I can plan the image backgrounds accordingly
Your Brand Description
I ask that you come up with a brief but detailed description of your brand and what it stands for so that I can find ways to bring this across in your images. If there are specific colors that you would like to incorporate, please let me know.
My goal is to paint the perfect picture of what it is you do, and what sets you apart from your competition. These images will provide an important glimpse into what it would be like to work with you.